Thackray Williams

True Call a West Norwood based company made one of the most successful pitches ever seen on the BB2 show, which sees entrepreneurs present their ideas to hugely successful business people in return for investment.  Viewers saw Director Steve Smith secure £100,000 from “dragon” Peter Jones for just 12.5 per cent of its business. The photograph shows True Call Directors with Peter Jones.

The paperback book-sized gadget, which costs £97.50, plugs into a phone line at home and checks every call received before letting the phone ring.  Pre-programmed accepted numbers, such as those belonging to friends and family, are allowed to call straight through, while barred phone numbers are told not to call back before the phone even rings.  People calling from unfamiliar numbers must record a message saying who they are, which is then relayed to the person receiving the call, who can choose whether to speak to them. Millions of people in the UK alone are expected to buy the product.

True Call won the Innovation Category in the South London Business Awards in May.  The Awards are sponsored by Thackray Williams Solicitors.

For more information about True Call and their product go to www.truecall.co.uk